Article by: Maria Giulia Cecili
A highly topical issue, advertising is addressed in this article by focusing on the phenomenon of the eroticization of children in advertising itself. It looks at how modern society, through the media in particular, tends to dull the differences between adults and children.
According to the author, the eroticization of the child body reflects a widespread trend among advertisers that sex can be used to sell anything. This has important implications for various aspects of young people’s personalities on both the cognitive and purely emotional-affective sides.
